Disclaimer:
In Spring 2026, I enrolled in two public relations campaigns courses where my team and I worked with our clients, The Waco Buzz and The Smithsonian, to develop strategic PR materials. These materials were created for educational purposes as part of a class assignment in the Department of Journalism, Public Relations & New Media at Baylor University. While The Waco Buzz and The Smithsonian served as the clients for this course, the content presented here is student-produced and is not intended to represent official statements from the organization. All information is intended to be sourced appropriately.
Marketing Campaigns
JOU 4371 (media programming)
Spotify Campaign Analysis
This project analyzed Spotify’s “Wrapped” campaign, detailing when it started, how it evolved, its strengths, and weaknesses.
Waco Buzz Marketing Campaign
The Waco Buzz is a small, local news source, and we were tasked with creating a marketing campaign for them.
JOU 4365 (social media for strat. comms)
Smithsonian Social Media Marketing Campaign
This was a campaign where our group used Sprout Social to analyze The Smithsonian and its competitors. Based on the research and data, we created a marketing campaign
